A final thought on Legends, Leaders and logos

At the end of the day, I don't really care.

Yeah, I admit it: when the new Big 10 division names were announced and the latest logo was unveiled yesterday, I took to Twitter along with the rest of the college football blogosphere. Pumping out snide remarks and snarky re-Tweets as fast as I could. Like a cyber 8th grader making fun of the substitute teacher's ugly shirt, all of us trying to out-clever each other.

But as I sat down to write today's post, I realized I don't really care. And why should I, or anybody for that matter?

No, the logo didn't have anybody rushing to use it as their screensaver wallpaper. Yes, the division names are as pompous as possible. And the dual-name trophies - Delany trying so hard to be "sport-ically correct" by making sure everybody was equally represented even if their football tradition doesn't warrant it - feel about as forced as a mother-in-law's help over the holidays.

But so what?

Short of Michigan being placed in a division named "Bo," were there really any names folks who regularly read the myriad of Michigan blogs out there were going to embrace? Doubtful. That's human nature. We all love to bitch, even about the shit that doesn't matter.  Hell, every time Facebook changes their layout, people go apeshit, start all these "Keep the Old Facebook!!!" pages, until we all forget about it and go on with our lives 30 seconds later.

Because it doesn't really matter.

Same here.

Michigan football has much bigger problems as we head toward 2011 than the name of the division we're playing in next season.  Being in the Legends, West, Victory, Awesome or Buckeyes Suck Donkey Nuts and Lick Pheasant Ass Division won't help the defense play better, the kicking game improve, or the uncertainty hanging over the program end (Okay, okay: being in the Buckeyes Suck Donkey Nuts and Lick Pheasant Ass Division certainly couldn't hurt).

I'm was much more upset that Delany thought it was okay to put Michigan and Ohio State in separate divisions and move The Game earlier in the season (until fans from both U-M and OSU banded together to stop it).  I'm still concerned that there is no guarantee The Game won't be changed again after 2012.

Those are the sorts of battles worth fighting long term.

These names and logos?  They made for fun Twitter tirades yesterday.  They're still good for an occasional joke in the future.  And, personally speaking, they were (and are today) perfect post-season fodder for blogs in search of filler.

But that's really about it.